Do you smoke cigarettes? Are you considering a switch to electronic cigarettes? If so, I might like to offer the healthiest alternative – an online tobacco class. This is the fourth in a series of blogs looking at the growth of the e-cigarette industry.
Smoking e-cigarettes, or “vaping” as it’s sometimes called, is the current craze to help people get their tobacco fix. As reported in www.nytimes.com.
There are some “vapers who are elderly, but it’s the young who have been the early adopters and the target of intense marketing.
NJOY, a leading maker in the United States whose investors include the tech entrepreneur Sean Parker (of Facebook fame-played by Justin Timberlake in the movie), has aggressively courted younger smokers and trendsetters. The company, based in Scottsdale, Ariz., tapped Courtney Love, a longtime chain-smoker, to star in an online commercial, in which she smokes at the symphony.
One of the marketing goals of e-cigarettes is to make them chic again. What better way to spread the word than to have tastemakers acting as unpaid ambassadors in the city’s restaurants, bars and clubs?
Some clubs go so far as to encourage vaping. The way they view the situation is that customers are hard enough to bring in and then you’re forcing them out on the street to smoke. Some bars and restaurants even encourage restroom attendants to sell e-cigarettes alongside breath mints and chewing gum.
Just how should bars and restaurants regulate the use of nicotine infusion through e-cigarettes? Should it be OK? They also have e-cigarettes for marijuana.